Nurturing Your Digital Presence

with 25 years Web Industry Experience

with 25 years Web Industry Experience

Our mission is to provide practical, all-in-one digital solutions that empower businesses to thrive online without the overwhelm.

Whether you’re launching a new venture or looking to enhance your existing digital footprint, IWSA Studio is here to support you every step of the way.

About IWSA Studio

Nurturing Your Digital Presence

with 25 years Web Industry Experience

Our mission is to provide practical, all-in-one digital solutions that empower businesses to thrive online without the overwhelm.

Whether you’re launching a new venture or looking to enhance your existing digital footprint, IWSA Studio is here to support you every step of the way.

Nurturing Your Digital Presence

with 25 years Web Industry Experience

Our mission is to provide practical, all-in-one digital solutions that empower businesses to thrive online without the overwhelm.

Whether you’re launching a new venture or looking to enhance your existing digital footprint, IWSA Studio is here to support you every step of the way.

Project Estimator

Integrated Web Solutions Australia (IWSA Studio

AbIntegrated Web Solutions Australia (IWSA Studio) is a Crows Nest, Queensland-based, web solutions studio dedicated to helping small businesses establish and grow their online presence. With a focus on simplicity and clarity, IWSA Studio offer a comprehensive range of services—from custom WordPress web design and secure hosting to content creation, email campaigning and ongoing support.

Web Career Timeline

Web Career Timeline

Web Career Timeline

1999 - Where it all began

Innovative Global Concepts

My name is Natalie Verhoek and in 1999 I entered the web and eCommerce industry by founding Innovative Global Concepts, developing custom HTML websites for small to medium-sized enterprises.

2003 - Rebranding and expansion

Integrated Web Solutions Australia (IWSA)

Innovative Global Concepts evolved into Integrated Web Solutions Australia, expanding services and solidifying a presence in the growing digital marketplace.

2008 - Strategic Partnership

Just X-Cart Australia Pty Ltd

I teamed up with Emma Broe, of Emma Broe Web Designs, to launch Just X-Cart Australia. The new venture focuses on eCommerce solutions using the X-Cart platform, along with hosting and marketing services. IWSA’s business interests are merged into this exciting new chapter.

2021 - A Shift of Focus

Freelancer / Sole Trader

Following an unexpected change in life’s direction, tree-change and with family as the highest priority, the hosting services component of Just X-Cart Australia was sold and remaining business wound down. The focus shifted to supporting a select group of loyal clients while also sub-contracting to several local companies in the position of Online Business Manager. During this time, the transition was made to WordPress as the primary platform of choice.

2025 - A Family-Run Studio!

IWSA Studio (Integrated Web Solutions Australia)

Integrated Web Solutions Australia is back in 2025, with a new, simplified nickname, “IWSA Studio” but with the same traditions: affordable, quality websites and customer service excellence.

Today, IWSA Studio continues to provide affordable, tailored web and eCommerce services to small businesses, drawing on over two decades of experience with a passion for delivering professional and accessible digital solutions.

I am also excited to share that my son, Connor, has officially joined the team! What started out as a solo venture has grown into a family-run studio, blending experience with fresh ideas. With Connor bringing a new wave of creativity and digital insight we’re building on our tradition if thoughtful, user-focused web design, together.