Your Project, Your Budget—Let’s Make It Work
Project Estimator
Having a clear understanding of your project scope and costs puts you in control from day one. Our easy-to-use “New Build” Project Estimator Tools and “Additional Services” Price List offer a transparent view of your options—helping you plan realistically and make confident decisions.
This is a straightforward guide to what you’re investing in and why. No hidden fees. No guesswork. Just clarity, value and peace of mind.
Your Project, Your Budget—Let’s Make It Work
Project Estimator
Having a clear understanding of your project scope and costs puts you in control from day one. Our easy-to-use “New Build” Project Estimator Tools and “Additional Services” Price List offer a transparent view of your options—helping you plan realistically and make confident decisions.
This is a straightforward guide to what you’re investing in and why. No hidden fees. No guesswork. Just clarity, value and peace of mind.
Your Project, Your Budget—Let’s Make It Work
Project Estimator
Having a clear understanding of your project scope and costs puts you in control from day one. Our easy-to-use “New Build” Project Estimator Tools and “Additional Services” Price List offer a transparent view of your options—helping you plan realistically and make confident decisions.
This is a straightforward guide to what you’re investing in and why. No hidden fees. No guesswork. Just clarity, value and peace of mind.
New Build Project Estimator Tools
New Build Project Estimator Tools
DEFAULT SETUP
The price shown on our Project Estimator Tools includes everything you need to get your website off the ground including Avada template purchase and installation, full WordPress setup, a custom designed website tailored just for your brand plus our standard inclusions, known as The Web Design Baker’s Dozen. Standard inclusions are as follows:
- Favicon creation
- Retina-ready logo display
- SEO-focused content creation
- Meta data preparation for SEO
- Custom 404 error page
- 301 redirects where needed
- Broken link check
- Responsive design for desktop, tablet and mobile
- Google reCaptcha on forms
- Google website verification
- Integration of Google Console & Analytics
- Sitemap submission to Google
- Speed testing with GTMetrix
(Australian servers)
These 13 essential features ensure that your site looks great, works smoothly and gives your visitors a fantastic experience from day one. All this is included in the total cost with no hidden extras.
INFORMATION SITE
These websites are ideal for professionals, small businesses, service providers and community organisations that need a strong online presence without the complexity of an online store.
eCOMMERCE SITE
Whether you’re launching a brand-new online store or revamping an existing one, we focus on creating secure, high-performing websites that convert visitors into customers.
In conjunction with the “Default Setup” above-mentioned, the pricing below includes essential foundational pages for your website – Homepage, About Us, Contact Us, Terms of Service and a Privacy Policy—along with set up of your nominated products. This ensures your site is not only functional but also complete and ready for launch.
Note: This tool provides an estimate based on a standard new-build website. If you’re planning to include additional functionality or custom features, be sure to check out our Web Design Add-ons section below. Click the arrows to see what each add-on includes. This will provide you with a clear understanding of what your investment will get you, per add-on.
Additional Services Pricelist
Additional Services Pricelist
All additional services charged at an hourly rate are billed in 15-minute increments, with a minimum charge of 30 minutes.
To maintain full transparency and avoid surprises, please discuss and agree on a budget ceiling or maximum spend limit before work begins. Unless otherwise confirmed in writing, time-based services will be charged at the hourly rates shown below.
WordPress Web Design Add-Ons
Launch your content marketing with a fully branded, SEO-ready blog. Includes design, structure, initial content upload training guide to get you posting in no time.
Inclusions:
- Blog archive page setup with matching styling
- Blog post layout template (title, image, meta, etc.)
- Upload/format up to 3 posts (you can provide topic and we create or you supply entire copy)
- Sidebar setup
- Category & tag structure
- Mobile responsive & SEO-plugin ready
Easily connect with your website visitors in real time using a live chat tool that matches your brand. Great for support, sales, or quick answers — all fully set up and ready to go.
Inclusions:
- Installation and setup of Chatway Live Chat plugin
- Styling and colour matching to suit your website branding
- Display settings configured for desktop and mobile
- Pre-chat form fields (name, email, message) set up
- Notification settings (email or app alerts)
Set up a professional helpdesk/ticketing system on your website using the Fluent Support plugin. Perfect for managing customer inquiries, tracking tickets and delivering timely support with ease.
Inclusions:
- Installation and configuration of Fluent Support
- Customisation of the ticket submission form to match your branding
- Setup of ticket statuses, priorities, and categories for organised support workflow
- Configuration of email notifications and automated responses
- Integration with user accounts for easy ticket tracking and history
Set up a user-friendly, mobile-responsive booking system that saves you time and streamlines customer interactions. Ideal for services, events, appointments, or rentals.
Inclusions:
- Includes setup of a WordPress-compatible booking plugin
- Configure up to 3 services or appointment types
- Customise form fields, time slots and notifications
- Integration with email confirmations and admin alerts
- Front-end booking embedded on a chosen page
- Mobile-optimised design for easy user access
Ongoing support, payment gateway setup or advanced automation can be quoted separately if needed.
Display upcoming events in a professional, mobile-friendly calendar to keep your audience informed and engaged.
Inclusions:
- Setup of a WordPress-compatible events plugin
- Configure calendar to show events by list, month or day view
- Add up to 5 initial events with full details (title, date/time, location, description)
- Category and tag filtering
- Display calendar on a selected page or sidebar widget
- Optimised for desktop and mobile devices
Create a powerful, searchable directory using the Directorist plugin — ideal for listing businesses, members, services or resources.
Inclusions:
- Installation and configuration of the Directorist plugin
- Setup of up to 5 initial directory listings with images, links, categories and custom fields
- Category/tag filtering and location search
- Front-end directory submission
- Display directory on a selected page with sorting options
- Mobile-optimised and fully responsive layout
Add-ons like paid listings, reviews, maps integration, or membership access can be quoted separately.
Support your users with a structured knowledgebase that makes finding answers easy — perfect for FAQs, how-to guides and support docs.
Inclusions:
- Setup using WordPress Knowledgebase plugin
- Create up to 5 starter articles across 2 categories
- Customise layout, search functionality and icons
- Add to your main menu or sidebar for easy access
- Mobile-optimised and fast-loading
Answer common questions upfront with a clean, structured FAQ section that saves you time and builds customer confidence.
Inclusions:
- Custom FAQ section designed and added to any page
- Up to 10 Q&As loaded and styled using toggle or accordion layout
- SEO-friendly formatting (Google may display rich results)
- Option to group questions into categories for longer FAQ pages
- Mobile-optimised design to match your branding
- You provide the questions and answers — or we can assist with crafting them
Organise and display documents neatly with a user-friendly repository powered by Filebird, making file management simple for you and your visitors.
Inclusions:
- Installation and setup of the Filebird plugin
- Create structured folders and categories for easy document navigation
- Upload and organise up to 50 documents (PDFs, Word, images, etc.)
- Front-end display of documents with download links or previews
- Responsive design for seamless viewing on all devices
Highlight positive feedback and build trust by adding client-supplied testimonials directly into your site. You supply the testimonials — just send them through and we’ll take care of the layout and integration.
Inclusions:
- Insert up to 5 testimonials (text or video) provided by you
- Choice of layout: slider, carousel, grid or static list
- Includes names, roles, photos/logos, and optional star ratings
- Styled to match your website’s look and feel
- Responsive for desktop, tablet, and mobile
- Placement on your homepage, about page or dedicated testimonials page
Add a professional, user-friendly review system to your site to collect and display customer feedback with ease.
Inclusions:
- Installation and setup of the Site Reviews plugin
- Custom styling to match your website branding
- Configure review submission forms with moderation controls
- Display reviews via shortcode, widget or on a dedicated reviews page
- Includes star ratings and user comments
- Mobile-responsive and optimised for SEO
Add an interactive, easy-to-use map to your website using OpenStreetMap — perfect for showing your business location or multiple points of interest.
Inclusions:
- Integration of OpenStreetMap with custom markers and pop-ups
- Mobile-friendly and responsive design
- Embed map on any page or contact section
- Zoom controls
- Map styling customised to match your website’s look
Add a simple, secure PayPal donation button to your site to help you raise funds effortlessly.
Inclusions:
- Setup and integration of PayPal donation button on your chosen page
- Customise button text, style, and suggested donation amounts
- Mobile-responsive and easy to use on all devices
- Option to add a custom thank-you message or redirect after donation
Add the ability to make calculations on your website. Perfect for giving real-time estimates/quotes to your website visitors, providing them clear pricing guidance from the outset.
Inclusions:
- Setup and customisation of Cost Calculator Builder
- Up to 20 options, divided up into required sections
- Mobile-responsive and easy to use on all devices
* Our Project Estimator Tools are examples of this Cost Calculator Builder in action!
Do you want to offer the “Chance to Win”, “Giveaways” or “Competitions” on your websites? This add-on provides you that option.
Inclusions:
- 1 competition included
- Setup and customisation of the Simple Giveaways plugin
- Setup of the competition including promotion content, terms and conditions and competition start and end dates
- Automatic selection of the winner/s (option to select how many winners per competition)
- Custom styling of email templates
- Inclusion of competition link in header or a page
- Mobile-responsive and easy to use on all devices
Note: While the winner is automatically selected, without the paid-for plugin, you will need to manually contact the winner yourself. If wanting the automated solution, please advise when ordering this add-on for quote on additional costs.
SEO & Performance Services
Boost your site’s visibility with custom-written meta titles and descriptions that increase your click-through rate and help search engines understand your pages.
Inclusions:
- Up to 5 pages included
- Meta titles and descriptions written
- Optimised for keywords, character length and readability
- Tailored to improve search engine snippets and SEO performance
- Includes brief keyword review to align with your core offerings
- Metadata uploaded directly to pages/posts if access is provided
Additional Pages: $40 each.
Improve your website’s health and search engine visibility with a full technical SEO sweep — fixing what’s under the hood so your content can shine.
Inclusions:
- Crawl and indexability check (robots.txt, sitemap, noindex tags)
- Page speed and performance scan with actionable fixes
- Mobile responsiveness and usability review
- Heading structure, alt tags and internal link optimisation
- Load Speed, Interactivity, Layout Shift
- Broken link check and redirection setup if required
- Installation and setup of SEO tools (All-in-One SEO)
- Basic optimisation of up to 5 key pages
Best suited for websites already live.
Additional Work: $140 per hour applies for additional pages, extensive fixes or ongoing support (we will not proceed with your approval for any extra work we recommend)
Get a detailed health check of your website’s design, performance, SEO and user experience, complete with clear recommendations to improve traffic, conversions, and usability.
Inclusions:
- Up to 10 pages included
- Comprehensive review of website structure and navigation
- SEO analysis: on-page elements, meta data, keyword usage
- Performance assessment: page speed, performance, mobile responsiveness
- Security and plugin audit to ensure best practices
- Accessibility evaluation
- Detailed report with screenshots and actionable recommendations
- Follow-up consultation to prioritise next steps
Ideal for websites needing expert insight before redesigns or SEO campaigns. Additional deep-dive audits quoted separately.
Additional Pages: $40.00 each
* Available August 2025 *
Get a powerful, data-driven benchmarking report covering 14 critical website performance areas and over 100 parameters, generated with the help of our custom-built AI tool to deliver fast, accurate insights.
- Up to 15 pages included
- Automated analysis across SEO, Core Web Vitals, security, accessibility, mobile usability, and more
- Clear, actionable recommendations based on industry best practices
- Easy-to-understand report with visuals and explanations
- Follow-up consultation available to help prioritise improvements
Affordable expert benchmarking powered by AI — perfect for businesses wanting quick, comprehensive insights without the usual high cost.
Additional Pages/Complex Sites: quoted separately
* Available August 2025 *
Get the best of both worlds — a thorough website audit paired with an AI-powered benchmarking report. This combo delivers deep insights into your site’s health, performance, SEO and competitive standing — all in one comprehensive package.
- Full website audit covering structure, SEO, performance, security and user experience (up to 10 pages)
- AI-generated benchmarking report analysing 14 key areas and 100+ parameters (up to 15 pages)
- Clear, actionable recommendations prioritised for your business goals
- Visual reports with screenshots and easy explanations
Save time and money with this powerful, all-in-one website health and competitive analysis solution.
Additional Pages/Complex Sites: quoted separately
Google Assistance Services
Protect your website from spam and automated abuse with Google’s industry-standard reCAPTCHA. Ideal for contact forms, login pages and any area where you want to block bots while keeping user experience smooth.
Inclusions:
- 1 form included
- Seamless integration with your WordPress site and forms
- Setup of reCAPTCHA v2 or invisible reCAPTCHA based on your preference
- Custom styling to match your site design
- Testing and troubleshooting to ensure proper functionality
- User-friendly experience that keeps genuine visitors hassle-free
Showcase your best customer feedback directly on your website with a real-time Google Reviews feed. Builds trust, improves SEO and reinforces your reputation right where it counts.
Inclusions:
- Standard integration, one location included
- Installation and configuration of Google Reviews WordPress plugin
- Connects your Google Business Profile to display live reviews
- Custom styling to match your site’s branding
- Placement on homepage, testimonials page, or footer
- Mobile-friendly and fully responsive layout
Additional customisation or multiple locations quoted separately.
Gain valuable insights into how your website is performing in Google Search. Google Search Console helps monitor indexing, troubleshoot errors and optimise your site’s visibility in search results.
Inclusions:
- Standard setup and integration included
- Account setup and site ownership verification
- Integration with your WordPress site
- Submission of sitemap and page indexing
- Coverage error review and basic issue guidance
- Access and training guide for ongoing monitoring
- Access credentials provided to client
Track your website traffic, user behaviour and performance metrics with Google Analytics. Gain clear insights into what’s working, what’s not and where to improve.
Inclusions:
- Standard setup and integration included
- Google Analytics account creation or property setup (GA4)
- Integration with your WordPress website via plugin or manual code
- Custom event tracking (e.g. button clicks, page views) if required
- IP anonymisation and privacy compliance setup
- Real-time testing to ensure data is flowing correctly
- Access credentials provided to client
Make your business more visible in local search results with a fully optimised Google Business Profile. Ideal for local businesses, freelancers or service providers looking to boost credibility and get found faster.
Inclusions:
- Profile creation or ownership verification
- Accurate business info setup (hours, services, contact, etc.)
- Category selection and keyword-optimised description
- Upload of logo, banner, and initial photos
- Location pin and service area setup (if applicable)
Digital Marketing Services
Get your business started on the right foot with professionally set up social media accounts. We’ll handle the setup so your branding is consistent, your settings are correct, and you’re ready to connect with your audience from day one.
Inclusions:
- 1 platform included (eg Facebook, Twitter/X, Instragram etc)
- Account creation (if applicable)
- Profile and cover image upload (using your existing branding)
- Bio/about section written for consistency and clarity
- Contact info, website links and call-to-action buttons set up
- Basic settings and permissions configured for privacy and access
- Delivery of login details and setup summary
- Linking of platform to your website
Keep your social channels active and aligned with your brand voice. Whether it’s a promo, product highlight or educational post, we handle it from caption to upload.
- 1 post, across up to 3 platforms included
- Post static image (supplied by client)
- Caption writing with hashtags and call-to-action
- Scheduling via your platform (or tool of choice)
- Basic post insights tracking (on request)
- Image sourcing if needed (royalty-free or supplied)
Graphic design of post available for additional costs.
Find the right Facebook groups to promote your services or content, with all admin requirements and post permissions researched and recorded—so you know exactly where and how to show up.
Inclusions:
- Research and identify 10 relevant Facebook Groups based on your niche or goals
- Review group rules and screening questions
- Answer admin questions and request to join (where applicable)
- Contact group admins (if needed) to confirm promotional permissions
- Deliver a detailed report with group info, post types allowed and entry status
Add-on: 10-post publishing pack – $99
Provide us a all post details/image and we will post it to all 10 groups
Get your email marketing off the ground quickly and professionally. We’ll set up your Mailchimp account, add a simple subscription form to your website and create a basic branded email template ready to use.
Inclusions:
- 1 mailing list included
- Mailchimp account creation and initial configuration
- List setup with GDPR-compliant opt-in
- Subscription form added to your website
- One basic branded email template setup
- Delivery of template in your Mailchimp account ready to edit and send
Reach your audience with beautifully designed, high-converting email campaigns. Whether it’s a once-off promo or part of a monthly strategy, we handle it all—from concept to send.
Inclusions:
- 1x email mail-out included
- Branded email design using your existing Mailchimp template
- Copywriting and layout for 1 x email (you provide base content and we prepare the rest)
- Scheduling and send-out with time-zone optimisation
- Post-campaign report on opens, clicks and performance insights
WordPress Website Support
STANDARD: $199
Expand your website with professionally designed, content-ready pages that seamlessly match your existing site style. Ideal for adding additional content to a “New Build” or adding on to an existing website.
Inclusions:
- 1 page included
- Creation of up to 1,000 words of content per page (or client-provided content)
- Page layout and styling consistent with your current theme
- Basic SEO setup (meta title, description and keywords)
- Image placement using client-supplied or royalty-free images
- Responsive design for mobile and tablet
- Integration into website navigation menu (if required)
Note: If you require custom, feature-rich pages tailored to your specific needs with advanced layouts, multimedia, custom forms or interactive elements, please contact us for a more customised quote.
Keep your website fresh, secure and performing at its best. Whether it’s content edits, image swaps, plugin updates or minor functionality tweaks, we handle it quickly and efficiently.
Inclusions:
- Hourly rate
- Content changes and text updates
- Image replacement and gallery management
- Plugin and theme updates (with backups)
- Basic troubleshooting and bug fixes
- Adding or updating simple features
- Minor design adjustments
- Responsive checks and fixes
Billed in 15-minute increments, minimum 30 minutes
Craft compelling, clear, and SEO-friendly content that speaks directly to your audience and drives action. Perfect for homepage, about, services or product pages.
Inclusions:
- 1 page included
- Research and keyword integration
- Clear, persuasive writing tailored to your brand voice
- SEO-friendly structure with headings and metadata suggestions
- Up to 500 words per page (longer content quoted separately)
- One round of revisions included
Additional words or complex content quoted separately.
Engage your audience with well-researched, informative, and SEO-optimised blog posts that boost your site’s visibility and authority.
Inclusions:
- 1 blog article included
- Topic research and keyword targeting
- Original, high-quality content tailored to your niche
- SEO best practices applied for on-page optimisation
- Up to 600 words per article
- One round of revisions included
Bulk article packages and ongoing blogging plans available on request.
Enhance your website’s functionality with expert plugin setup and configuration tailored to your specific needs.
Inclusions:
- 1 plugin included
- Installation of WordPress plugins
- Standard Configuration and settings optimisation
- Compatibility checks with existing theme and plugins
- Testing to ensure smooth operation
Note: custom/complex configuration is charged separately at $99 per hour (billed in 15 minute increments, minute 30 minutes)
Empower yourself or your team with hands-on training tailored to your website and skill level. Learn how to confidently manage content, updates and basic troubleshooting.
Inclusions:
- Hourly rate
- Personalised one-on-one or small group sessions
- Content editing and page creation
- Product editting or new product creation (if applicable)
- Blog category and post creation (if applicable)
- Media library and image handling
- Plugin and theme basics
- Website maintenance tips and security best practices
- Q&A and troubleshooting guidance
Packages and ongoing support plans available on request.
Keep your website secure and up to date with regular weekly updates and proactive maintenance. This service includes plugin, theme and core WordPress updates, plus security monitoring to ensure your site runs smoothly and safely.
Inclusions:
- 1 website, $55 per month, billed quarterly
- Weekly updates of plugins, themes and WordPress core
- Security scans and malware monitoring
- Troubleshooting and conflict resolution
- Website and performance testing after each round of updates