Your Project, Your Budget—Let’s Make It Work
Project Estimator
Having a clear understanding of your project scope and costs puts you in control from day one. Our easy-to-use “New Build” Project Estimator Tools and “Additional Services” Price List offer a transparent view of your options—helping you plan realistically and make confident decisions.
This is a straightforward guide to what you’re investing in and why. No hidden fees. No guesswork. Just clarity, value and peace of mind.
Your Project, Your Budget—Let’s Make It Work
Project Estimator
Having a clear understanding of your project scope and costs puts you in control from day one. Our easy-to-use “New Build” Project Estimator Tools and “Additional Services” Price List offer a transparent view of your options—helping you plan realistically and make confident decisions.
This is a straightforward guide to what you’re investing in and why. No hidden fees. No guesswork. Just clarity, value and peace of mind.
Your Project, Your Budget—Let’s Make It Work
Project Estimator
Having a clear understanding of your project scope and costs puts you in control from day one. Our easy-to-use “New Build” Project Estimator Tools and “Additional Services” Price List offer a transparent view of your options—helping you plan realistically and make confident decisions.
This is a straightforward guide to what you’re investing in and why. No hidden fees. No guesswork. Just clarity, value and peace of mind.
New Build Project Estimator Tools
New Build Project Estimator Tools
DEFAULT SETUP
The price shown on our Project Estimator Tools includes everything you need to get your website off the ground including Avada template purchase and installation, full WordPress setup, a custom designed website tailored just for your brand plus our standard inclusions, known as The Web Design Baker’s Dozen. Standard inclusions are as follows:
- Favicon creation
- Retina-ready logo display
- SEO-focused content creation
- Meta data preparation for SEO
- Custom 404 error page
- 301 redirects where needed
- Broken link check
- Responsive design for desktop, tablet and mobile
- Google reCaptcha on forms
- Google website verification
- Integration of Google Console & Analytics
- Sitemap submission to Google
- Speed testing with GTMetrix
(Australian servers)
These 13 essential features ensure that your site looks great, works smoothly and gives your visitors a fantastic experience from day one. All this is included in the total cost with no hidden extras.
INFORMATION SITE
These websites are ideal for professionals, small businesses, service providers and community organisations that need a strong online presence without the complexity of an online store.
eCOMMERCE SITE
Whether you’re launching a brand-new online store or revamping an existing one, we focus on creating secure, high-performing websites that convert visitors into customers.
In conjunction with the “Default Setup” above-mentioned, the pricing below includes essential foundational pages for your website – Homepage, About Us, Contact Us, Terms of Service and a Privacy Policy—along with set up of your nominated products. This ensures your site is not only functional but also complete and ready for launch.
Note: This tool provides an estimate based on a standard new-build website. If you’re planning to include additional functionality or custom features, be sure to check out our Web Design Add-ons section below. Click the arrows to see what each add-on includes. This will provide you with a clear understanding of what your investment will get you, per add-on.
Additional Services Pricelist
Additional Services Pricelist
All additional services charged at an hourly rate are billed in 15-minute increments, with a minimum charge of 30 minutes.
To maintain full transparency and avoid surprises, please discuss and agree on a budget ceiling or maximum spend limit before work begins. Unless otherwise confirmed in writing, time-based services will be charged at the hourly rates shown below.
WordPress Web Design Add-Ons
Launch your content marketing with a fully branded, SEO-ready blog designed to attract traffic, support your services, and make publishing simple and consistent.
Inclusions:
- Blog archive page setup with styling aligned to your website
- Custom blog post template (title, featured image, meta layout)
- Upload and formatting of up to 3 blog posts (content provided or created)
- Category and tag structure for organisation and SEO
- Sidebar setup with relevant widgets
- Mobile responsive design for all blog layouts
- On-page SEO across main, category and post pages
Best suited for:
Businesses looking to start publishing content, improve SEO, and build long-term organic traffic.
Inclusions:
- Installation and configuration of Fluent Support (free edition)
- Customisation of ticket submission form to match your branding
- Setup of ticket statuses, priorities, and categories
- Configuration of email notifications and automated responses
- Integration with user accounts for ticket tracking and history
Best suited for:
Businesses needing a structured system to manage customer support and enquiries efficiently.
Streamline your customer interactions with a user-friendly, mobile-responsive booking system designed to save time and make scheduling simple.
Inclusions:
- Installation and setup of a WordPress-compatible booking plugin
- Configuration of up to 3 services or appointment types
- Customisation of form fields, availability, and time slots
- Email confirmations and admin notification setup
- Front-end booking integration on a selected page
- Mobile-optimised design for easy customer use
Best suited for:
Service-based businesses, events, or appointments needing a simple and effective booking solution.
Additional Work:
Payment gateway setup, advanced automation, or ongoing support quoted separately
Display your upcoming events in a professional, easy-to-use calendar that keeps your audience informed and engaged.
Inclusions:
- Installation and setup of The Events Calendar plugin
- Configuration of calendar views (list, month, and day)
- Setup of up to 5 initial events with full details
- Category and tag structure for event organisation
- Display integration on a selected page or sidebar widget
- Mobile-optimised layout for all devices
Best suited for:
Businesses, organisations, or venues needing a clear and organised way to promote upcoming events.
Create a powerful, searchable directory to showcase businesses, members, services, or resources — designed to be easy to manage and simple for users to navigate.
Inclusions:
- Installation and configuration of the Directorist plugin
- Setup of up to 5 initial directory listings with images, links, categories, and custom fields
- Category and tag filtering with location-based search
- Front-end submission setup for user-generated listings
- Display of directory on a selected page with sorting options
- Mobile-optimised and fully responsive layout
Best suited for:
Businesses or organisations wanting to manage and display structured listings in a searchable, user-friendly format.
Additional Features:
Paid listings, reviews, maps integration, or membership access quoted separately
Answer common questions upfront with a clean, structured FAQ section that improves user experience, builds trust, and reduces repetitive enquiries.
Inclusions:
- Custom FAQ section designed and added to a selected page
- Setup of up to 10 questions and answers
- Accordion or toggle layout for easy navigation
- SEO-friendly formatting to support rich results in search
- Optional grouping of questions into categories
- Mobile-optimised design aligned with your branding
Best suited for:
Businesses wanting to improve clarity, reduce enquiries, and support SEO with structured content.
Content:
You can provide the questions and answers, or we can assist with content creation if required
Showcase real client feedback to build trust and strengthen credibility with a professionally styled testimonials section.
Inclusions:
- Insertion of up to 5 testimonials (text or video) provided by you
- Choice of layout: slider, carousel, grid, or static list
- Display of names, roles, photos/logos, and optional star ratings
- Styling aligned with your website’s design
- Responsive layout for desktop, tablet, and mobile
- Placement on your homepage, about page, or a dedicated testimonials page
Best suited for:
Businesses wanting to build trust and showcase positive client experiences.
Add a structured, user-friendly review system to collect and display customer feedback — helping build trust and improve engagement.
Inclusions:
- Installation and configuration of the Site Reviews plugin
- Custom styling to match your website branding
- Setup of review submission forms with moderation controls
- Display of reviews via shortcode, widget, or dedicated page
- Star ratings and customer comment functionality
- Mobile-responsive and SEO-friendly setup
Best suited for:
Businesses wanting to actively collect and showcase customer feedback on their website.
Add an interactive map to your website to clearly display your location or key points of interest, making it easy for visitors to find you.
Inclusions:
- Integration of OpenStreetMap or Google Maps (if API is provided) with custom markers and pop-ups
- Embed on a selected page or contact section
- Mobile-friendly and responsive layout
- Zoom controls for user interaction
- Map styling aligned with your website design
Best suited for:
Businesses wanting to clearly display their location or service areas on their website.
Add a simple, secure way for visitors to support your organisation with an easy-to-use donation button integrated into your website.
Inclusions:
- Setup and integration of a PayPal donation button on a selected page
- Customisation of button text, style, and suggested donation amounts
- Mobile-responsive and user-friendly design
- Optional thank-you message or redirect after donation
Best suited for:
Charities, community groups, and organisations looking to accept online donations quickly and securely.
Run engaging competitions or giveaways on your website to attract attention, grow your audience, and increase interaction.
Inclusions:
- Setup of 1 competition or giveaway
- Installation and configuration of the Simple Giveaways plugin
- Competition setup including content, terms and conditions, and start/end dates
- Automatic winner selection with configurable number of winners
- Custom styling of email templates
- Placement of competition link in header or on a selected page
- Mobile-responsive and user-friendly setup
Best suited for:
Businesses wanting to increase engagement, grow their audience, and promote offers through competitions or giveaways.
Note:
Winner selection is automated; however, manual contact is required unless premium plugin features are added. Automation upgrades can be quoted separately if required.
SEO & Performance Services
Well-written meta titles and descriptions help search engines understand your pages while presenting clear, compelling snippets to potential visitors — making your site more visible, more relevant, and more clickable.
Inclusions:
- Custom-written meta titles and descriptions for up to 5 pages
- Keyword-aligned messaging based on your services and target audience
- Optimised character length to prevent truncation in search results
- Written to improve click-through rates and search visibility
- Brief keyword review to ensure alignment with your core offerings
- Direct implementation to your website (if access is provided)
Additional Pages:
$49 per page
Strengthen your website’s technical foundation so search engines can properly crawl, index, and rank your content.
Inclusions:
- Technical optimisation across up to 5 key pages
- Crawl and indexability checks (robots.txt, sitemap, noindex tags)
- Page speed and performance scan with recommended fixes
- Mobile responsiveness and usability review
- Optimisation of headings, image alt tags, and internal linking
- Core Web Vitals review (Load Speed, Interactivity, Layout Shift)
- Broken link check with redirection setup where required
- Installation and configuration of SEO tools (All-in-One SEO)
Best suited for:
Websites already live that require technical improvements to support SEO performance.
Additional Work:
$85 per hour for additional pages, extended fixes or ongoing support (approval required before proceeding)
Schema & Search Enhancement
Give your website the extra layer that helps search engines better understand your content and unlock enhanced search results — including rich snippets like star ratings, FAQs, and detailed service listings designed to improve visibility, increase click-through rates, and build trust.
Inclusions:
- Strategic Schema selection based on your business, services, and search intent
- Schema implementation across up to 5 key pages
- Creation and integration of structured data (e.g. LocalBusiness, Service, FAQ, Product)
- Full validation using Google Rich Results Test and Structured Data tools
- On-site integration ensuring compatibility with your existing setup
- Visual and technical review to maximise eligibility for rich results
- Documentation provided for future updates and scalability
Best suited for:
Websites with solid SEO foundations looking to improve visibility, stand out in search results, and gain a competitive edge.
Additional Pages:
$99 per page
Get a comprehensive review of your website’s performance, structure, SEO, and user experience — with clear, prioritised recommendations to improve visibility, usability, and conversions.
Inclusions:
- Audit of up to 10 key pages
- Review of website structure, navigation, and user flow
- SEO analysis including on-page elements, meta data, and keyword alignment
- Performance assessment covering page speed, mobile responsiveness, and usability
- Security and plugin review to ensure best practices
- Accessibility evaluation
- Detailed report with screenshots and actionable recommendations
- Follow-up consultation to prioritise next steps
Best suited for:
Websites requiring expert insight before redesigns, optimisation work, or ongoing SEO campaigns.
Additional Pages:
$49 per page
Get a fast, data-driven snapshot of your website’s overall performance across key areas — helping you quickly identify strengths, weaknesses, and opportunities for improvement.
Inclusions:
- Benchmarking across up to 15 key pages
- Analysis covering SEO, Core Web Vitals, security, accessibility, and mobile usability
- Combination of automated insights and expert review
- Clear, prioritised recommendations based on best practices
- Easy-to-understand report with visuals and explanations
- Optional follow-up consultation to discuss next steps
Best suited for:
Businesses wanting a quick, high-level understanding of their website’s performance before committing to deeper optimisation or redesign work.
Additional Pages / Complex Sites:
Quoted separately
Combine a detailed website audit with a data-driven benchmarking report to gain a complete picture of your website’s performance — from structure and user experience through to technical SEO and performance metrics.
Inclusions:
- Full Website Audit (design, structure, SEO, usability, and performance)
- Benchmarking Report covering SEO, Core Web Vitals, security, accessibility, and mobile usability
- Review of up to 15 key pages
- Combined insights from automated analysis and expert manual review
- Clear, prioritised recommendations across both structural and technical areas
- Visual reporting with screenshots, explanations, and actionable next steps
- Follow-up consultation to walk through findings and prioritise improvements
Best suited for:
Businesses wanting a complete understanding of their website before redesigns, SEO campaigns, or performance improvements.
Additional Pages / Complex Sites:
Quoted separately
Google Assistance Services
Protect your website from spam and automated abuse with Google’s reCAPTCHA — helping keep your forms secure while maintaining a smooth user experience.
Inclusions:
- Setup of reCAPTCHA on 1 form
- Integration with your WordPress forms
- Configuration of reCAPTCHA v2 Checkbox (“I’m not a robot”)
- Styling aligned with your website design
- Testing to ensure correct functionality
Best suited for:
Websites needing visible protection on contact forms, login pages, or other submission areas.
Showcase real customer feedback directly on your website with a live Google Reviews feed — helping build trust and strengthen your online reputation.
Inclusions:
- Standard integration for 1 business location
- Installation and configuration of a Google Reviews plugin
- Connection to your Google Business Profile to display live reviews
- Custom styling to match your website branding
- Placement on homepage, testimonials page, or footer
- Mobile-friendly and responsive layout
Best suited for:
Businesses wanting to highlight real customer feedback and build trust with website visitors.
Additional Customisation:
Multiple locations or advanced display options quoted separately
Gain valuable insights into how your website performs in Google Search, helping you monitor indexing, identify issues, and improve visibility.
Inclusions:
- Standard setup and integration
- Account setup and site ownership verification
- Integration with your WordPress site
- Submission of sitemap and initial indexing
- Coverage error review with basic guidance
- Simple training guide for ongoing monitoring
- Access provided to your account
Best suited for:
Businesses wanting visibility into how their website is performing in Google Search.
Track your website traffic, user behaviour, and key performance metrics to understand what’s working and where to improve.
Inclusions:
- Standard setup and integration (GA4)
- Account or property creation and configuration
- Integration with your WordPress website (plugin or manual code)
- Basic event tracking setup (e.g. page views, button clicks)
- IP anonymisation and privacy-friendly configuration
- Real-time testing to confirm data collection
- Access provided to your account
Best suited for:
Businesses wanting clear insights into website performance and user behaviour.
Increase your visibility in local search results with a fully optimised Google Business Profile designed to help customers find, trust, and contact your business.
Inclusions:
- Profile creation or ownership verification
- Accurate business information setup (hours, services, contact details)
- Category selection and keyword-optimised business description
- Upload of logo, banner, and initial images
- Location pin and service area configuration (if applicable)
Best suited for:
Local businesses, freelancers, and service providers wanting to improve visibility and credibility in Google Search and Maps.
Get your website and business properly connected to Google with a complete setup covering tracking, visibility, and local presence.
Inclusions:
- Google Analytics setup (GA4) with tracking and basic event configuration
- Google Search Console setup with sitemap submission and indexing
- Google Business Profile setup or optimisation
- Integration with your WordPress website
- Basic configuration to ensure data is tracking correctly
- Access provided to all accounts
Best suited for:
New websites or businesses wanting to establish a strong foundation across Google’s key platforms.
Digital Marketing Services
Get your business set up on social media with a professionally configured profile that aligns with your branding and is ready to connect with your audience.
Inclusions:
- Setup of 1 social media platform (e.g. Facebook, Instagram, X)
- Account creation (if required)
- Profile and cover image upload using your branding
- Bio/about section written for clarity and consistency
- Contact details, website links, and call-to-action setup
- Basic settings and permissions configured
- Login details and setup summary provided
- Linking of platform to your website
Best suited for:
Businesses starting out or wanting a clean, consistent social media presence from day one.
Keep your social channels active and aligned with your brand with professionally written and scheduled posts.
Inclusions:
- 1 post across up to 3 platforms
- Caption writing with hashtags and call-to-action
- Use of client-supplied image or basic royalty-free sourcing
- Optional basic post insights tracking (on request)
Best suited for:
Businesses wanting consistent, professional social media presence without managing posts themselves.
Additional Options:
Custom graphic design for posts quoted separately
Identify where your ideal audience already exists and gain clear direction on how to promote your services effectively within Facebook groups.
Inclusions:
- Research and identification of 10 relevant Facebook groups based on your niche or goals
- Review of group rules, posting guidelines, and screening questions
- Submission of join requests (where applicable)
- Contact with group admins if required to confirm promotional permissions
- Detailed report outlining group details, allowed post types, and entry status
Best suited for:
Businesses wanting to promote services or content within targeted communities without risking group violations or wasted effort.
Add-on:
10-Post Publishing Pack — $149 (client supplies content and images; we publish across all approved groups)
Get your email marketing set up properly with a branded system ready to collect subscribers and send professional campaigns.
Inclusions:
- Setup of 1 mailing list
- Mailchimp account creation and initial configuration
- List setup with compliant opt-in settings
- Subscription form added to your website
- Creation of one basic branded email template
- Template delivered ready for use within your Mailchimp account
Best suited for:
Businesses wanting to start building an email list and sending branded campaigns from day one.
Reach your audience with a professionally prepared email campaign designed to engage, inform, and drive action.
Inclusions:
- 1 email campaign setup and send
- Branded email layout using your existing Mailchimp template
- Copywriting and formatting based on your provided content
- Scheduling and send with time-zone optimisation
- Post-campaign report including opens, clicks, and performance insights
Best suited for:
Businesses wanting to send polished, results-driven email campaigns without managing the setup themselves.
WordPress Website Support
Expand your website with a professionally designed, content-ready page that matches your existing style and supports your overall goals.
Inclusions:
- Creation of 1 new page
- Content writing of up to 1,000 words (or formatting of client-supplied content)
- Page layout and styling aligned with your current website
- Basic SEO setup (meta title and description)
- Image placement using client-supplied or royalty-free images
- Responsive design for mobile and tablet
- Integration into your website navigation (if required)
Best suited for:
Additional content pages or existing websites expanding their content.
Note:
Custom, feature-rich pages with advanced layouts, forms, or interactive elements quoted separately
Keep your website up to date, secure, and performing smoothly with fast, reliable support for ongoing changes and improvements.
Inclusions:
- Content changes and text updates
- Image replacement and gallery management
- Plugin and theme updates (with backups)
- Basic troubleshooting and bug fixes
- Adding or updating simple features
- Minor design adjustments
- Responsive checks and fixes
Billing:
Billed in 15-minute increments, minimum charge $99 (1 hour)
Clear, persuasive, and SEO-friendly content written to engage your audience and drive action across your website.
Inclusions:
- Copywriting for 1 page
- Research and keyword integration
- Content tailored to your brand voice and audience
- SEO-friendly structure with headings and flow
- Up to 500 words per page
- One round of revisions included
Best suited for:
Homepage, About, Services, or product pages needing clear and engaging messaging.
Additional Content:
Longer or more complex content quoted separately
Engage your audience and improve your search visibility with well-written, SEO-focused blog content tailored to your business.
Inclusions:
- 1 blog article
- Topic research and keyword targeting
- Original, high-quality content tailored to your niche
- SEO-friendly structure and on-page optimisation
- Up to 600 words
- One round of revisions included
Best suited for:
Businesses looking to build authority, improve SEO, and consistently publish valuable content.
Additional Options:
Bulk article packages and ongoing blogging plans available on request
Enhance your website’s functionality with a professionally installed and configured plugin, set up to work smoothly with your existing site.
Inclusions:
- Installation of 1 WordPress plugin
- Standard configuration and settings optimisation
- Compatibility checks with your theme and existing plugins
- Testing to ensure correct operation
Best suited for:
Websites needing additional functionality without complex custom development.
Note:
Custom or advanced configuration is billed at $85/hr (15-minute increments, minimum $85)
Inclusions:
- 1-hour one-on-one training session
- Guidance on editing pages, updating content, and uploading images
- Overview of your website structure and key features
- Basic SEO and content update tips
- Recording of session (if requested)
Best suited for:
Website owners wanting to manage their own content and updates with confidence.
Keep your website secure, updated, and running smoothly with regular maintenance and proactive monitoring.
Inclusions:
- Coverage for 1 website
- Weekly updates of plugins, themes, and WordPress core
- Security scans and malware monitoring
- Basic troubleshooting and conflict resolution
- Post-update testing for performance and functionality
Best suited for:
Businesses wanting peace of mind knowing their website is maintained, secure and performing reliably.
Billing:
$65 per month, billed quarterly