Build local trust and search engine visibility with a .au domain name
When you’re setting up a business website, your domain name is more than just an address on the internet. It’s a key signal to both customers and search engines about who you are, where you operate and how trustworthy you appear online.
For Australian businesses, using a .au domain, such as .com.au, .net.au, or the newer direct .au, can make a real difference in visibility, trust and local relevance.
Local relevance in Google search
Google looks at many signals to decide which websites to show in search results. One of those signals is geolocation – where the business and its audience are based. A .au domain tells Google you are targeting Australia.
That means when someone in Brisbane, Sydney or Perth searches for “plumber near me” or “local accountant,” Google is more likely to show a business with a .au domain than one with a generic .com.
Building customer trust
Australians are used to seeing .au domains. They feel familiar and credible. To register a .com.au, you need to have an ABN or ACN, which reassures customers that you’re a real business and not just a random website.
That trust factor can make all the difference when a customer decides whether to click on your link or your competitor’s.
Standing out in a crowded market
In competitive industries like retail, hospitality or trades, a .au domain helps your brand stand out as local and relevant. It also keeps your business aligned with Australian consumer expectations.
The newer direct .au domains (like yourbusiness.au) are shorter, easier to type and a great option if your preferred .com.au is already taken.
Future-proofing your brand
Securing your .au domain also helps protect your brand. It stops competitors or unrelated businesses from picking up your name in the Australian space. Owning both the .com and .com.au (or .au) versions ensures you keep control of your identity online.
The bottom line
A domain name is more than just a URL. For Australian businesses, a .au domain improves your search relevance, boosts trust and signals to Google and your customers that you’re here to serve the local market.
If you’re serious about reaching Australian customers, a .au domain isn’t optional – it’s essential.
Build local trust and search engine visibility with a .au domain name
When you’re setting up a business website, your domain name is more than just an address on the internet. It’s a key signal to both customers and search engines about who you are, where you operate and how trustworthy you appear online.
For Australian businesses, using a .au domain, such as .com.au, .net.au, or the newer direct .au, can make a real difference in visibility, trust and local relevance.
Local relevance in Google search
Google looks at many signals to decide which websites to show in search results. One of those signals is geolocation – where the business and its audience are based. A .au domain tells Google you are targeting Australia.
That means when someone in Brisbane, Sydney or Perth searches for “plumber near me” or “local accountant,” Google is more likely to show a business with a .au domain than one with a generic .com.
Building customer trust
Australians are used to seeing .au domains. They feel familiar and credible. To register a .com.au, you need to have an ABN or ACN, which reassures customers that you’re a real business and not just a random website.
That trust factor can make all the difference when a customer decides whether to click on your link or your competitor’s.
Standing out in a crowded market
In competitive industries like retail, hospitality or trades, a .au domain helps your brand stand out as local and relevant. It also keeps your business aligned with Australian consumer expectations.
The newer direct .au domains (like yourbusiness.au) are shorter, easier to type and a great option if your preferred .com.au is already taken.
Future-proofing your brand
Securing your .au domain also helps protect your brand. It stops competitors or unrelated businesses from picking up your name in the Australian space. Owning both the .com and .com.au (or .au) versions ensures you keep control of your identity online.
The bottom line
A domain name is more than just a URL. For Australian businesses, a .au domain improves your search relevance, boosts trust and signals to Google and your customers that you’re here to serve the local market.
If you’re serious about reaching Australian customers, a .au domain isn’t optional – it’s essential.
Build local trust and search engine visibility with a .au domain name
When you’re setting up a business website, your domain name is more than just an address on the internet. It’s a key signal to both customers and search engines about who you are, where you operate and how trustworthy you appear online.
For Australian businesses, using a .au domain, such as .com.au, .net.au, or the newer direct .au, can make a real difference in visibility, trust and local relevance.
Local relevance in Google search
Google looks at many signals to decide which websites to show in search results. One of those signals is geolocation – where the business and its audience are based. A .au domain tells Google you are targeting Australia.
That means when someone in Brisbane, Sydney or Perth searches for “plumber near me” or “local accountant,” Google is more likely to show a business with a .au domain than one with a generic .com.
Building customer trust
Australians are used to seeing .au domains. They feel familiar and credible. To register a .com.au, you need to have an ABN or ACN, which reassures customers that you’re a real business and not just a random website.
That trust factor can make all the difference when a customer decides whether to click on your link or your competitor’s.
Standing out in a crowded market
In competitive industries like retail, hospitality or trades, a .au domain helps your brand stand out as local and relevant. It also keeps your business aligned with Australian consumer expectations.
The newer direct .au domains (like yourbusiness.au) are shorter, easier to type and a great option if your preferred .com.au is already taken.
Future-proofing your brand
Securing your .au domain also helps protect your brand. It stops competitors or unrelated businesses from picking up your name in the Australian space. Owning both the .com and .com.au (or .au) versions ensures you keep control of your identity online.
The bottom line
A domain name is more than just a URL. For Australian businesses, a .au domain improves your search relevance, boosts trust and signals to Google and your customers that you’re here to serve the local market.
If you’re serious about reaching Australian customers, a .au domain isn’t optional – it’s essential.
Build local trust and search engine visibility with a .au domain name
When you’re setting up a business website, your domain name is more than just an address on the internet. It’s a key signal to both customers and search engines about who you are, where you operate and how trustworthy you appear online.
For Australian businesses, using a .au domain, such as .com.au, .net.au, or the newer direct .au, can make a real difference in visibility, trust and local relevance.
Local relevance in Google search
Google looks at many signals to decide which websites to show in search results. One of those signals is geolocation – where the business and its audience are based. A .au domain tells Google you are targeting Australia.
That means when someone in Brisbane, Sydney or Perth searches for “plumber near me” or “local accountant,” Google is more likely to show a business with a .au domain than one with a generic .com.
Building customer trust
Australians are used to seeing .au domains. They feel familiar and credible. To register a .com.au, you need to have an ABN or ACN, which reassures customers that you’re a real business and not just a random website.
That trust factor can make all the difference when a customer decides whether to click on your link or your competitor’s.
Standing out in a crowded market
In competitive industries like retail, hospitality or trades, a .au domain helps your brand stand out as local and relevant. It also keeps your business aligned with Australian consumer expectations.
The newer direct .au domains (like yourbusiness.au) are shorter, easier to type and a great option if your preferred .com.au is already taken.
Future-proofing your brand
Securing your .au domain also helps protect your brand. It stops competitors or unrelated businesses from picking up your name in the Australian space. Owning both the .com and .com.au (or .au) versions ensures you keep control of your identity online.
The bottom line
A domain name is more than just a URL. For Australian businesses, a .au domain improves your search relevance, boosts trust and signals to Google and your customers that you’re here to serve the local market.
If you’re serious about reaching Australian customers, a .au domain isn’t optional – it’s essential.