SEO & Website Performance: Why They Are Critical for Business Success

Simply having a website is not enough to succeed online. Your site must be fast, secure and easy to find. Search engines like Google reward websites that load quickly and offer a smooth user experience. In fact, Google’s Page Experience Update confirms that performance affects search rankings.

Therefore, investing in both SEO and site performance is essential to outperform competitors and keep visitors engaged.

What Makes SEO & Performance So Important?

SEO helps your site rank higher for relevant keywords, attracting qualified traffic. Meanwhile, performance optimisation ensures those visitors stay longer and convert. According to Marketing Dive, 53% of mobile users abandon websites that take longer than 3 seconds to load.

Additionally, faster sites reduce bounce rates and increase conversion rates, improving your marketing Return-On-Investment (ROI).

How IWSA Studio Delivers Top-Notch SEO & Performance

At IWSA Studio, we combine the latest SEO strategies with expert website performance optimisation. Our services include:

• Visitor website usability audits to fix streamlined user experience
• Technical SEO audits to fix crawl errors and improve indexing
• Page speed optimisation including image compression and caching
• Mobile responsiveness and Core Web Vitals improvements
• Performance monitoring and detailed monthly reporting

We tailor our approach to your unique business goals, ensuring your site can not only rank well, but has the greatest opportunity to converts visitors into customers.

Emerging SEO & Performance Trends to Watch

Voice search and AI-driven SEO are becoming more prominent, requiring conversational, context-aware content. Additionally, video content continues to dominate SEO strategies.

Moreover, Google increasingly prioritises user experience metrics, making website speed and performance more important than ever.

See How We Rank: Transparency Through Google PageSpeed Insights and GTmetrix

At IWSA Studio, we believe in full transparency. That’s why we invite you to see our own website’s performance metrics on Google PageSpeed Insights. By sharing these results, we demonstrate our commitment to fast-loading, optimised websites that deliver exceptional user experiences.

Simply visit PageSpeed Insights and enter in any one of our URLs to get feedback on the results we strive for not just on our website, but all client sites.

Please note: Our website is hosted in Australia, while Google PageSpeed Insights runs tests from servers overseas. This can cause slightly slower load times due to natural internet latency, which doesn’t reflect the typical experience for most local visitors.

For a more accurate measure, GTmetrix logged in users can test our URL using the Sydney server option. Here are the results for this blog article page on this site:

Why not take a moment to test your site too?

Both tools offer valuable insights into your site’s speed, responsiveness and user experience.

Try them now:

• PageSpeed Insights (free, no account needed)
• GTmetrix (free to sign-up, then select Sydney, Australia as your test location for local accuracy)

You might be surprised at what you uncover and we’re here to help interpret the results if needed.

Why Partner with IWSA Studio?

With years of experience, IWSA Studio understands the Australian market and local SEO nuances. Our transparent reporting and client-focused approach ensure you always know how your investment is performing.

Ready to improve your site’s SEO and speed? View our SEO & Performance services or get in contact today!